There were so many spring – summer ad campaigns for 2012, but not all of them were inspiring to us. There were just a few who were truly different and exciting across the magazine spreads. On our short-list there are of course Mulberry, Louis Vuitton or Herve Leger for the simple fact that they stand for fashion aspirational motive. And that is of course the fact that it can take you to a whole new dimension. Let’s go!
For example, the Mulberry ad is once again shot by Tim Walker, who managed to dazzle our minds with these awesome over-sized candy. Last season the shoot contained some vintage collages, in which the models were trapped among foxes and other stuffed animals, so we could say that spring really brings the brand to life. The setting is out-door on Brighton Beach and the models, Frida Gustavsson and Lindsey Wixson are as fresh as you can get.
We were expecting the Louis Vuitton ads to be charming, because the fashion show was truly amazing with that enormous carousel and Kate Moss in the ending. The campaign highlights a retro glamorous ice-cream parlor where Daria Strokous and Kati Nescher indulge in yummy desserts probably so much craved in the fashion world 🙂 The composition, shot by the infamous Steven Meisel, is sweet and pinky and somehow it makes me think of 50’s movies or Disney fairies. Love it!
The Herve Leger Spring – Summer 2012 campaign really blew our minds visually so we looked into in just to find a truly inspiring story. Fatima Siad, the model starring in the campaign is one of the few American Next Top Models who manage to actually star in A-list campaigns. Having an Ethiopian-Somali origin, her mission always was to to raise awareness against the violence she herself experienced in her childhood during the Somalian Civil War. Respect.