All the other kids with the pumped up kicks. You’d better run, better run, outrun my gun!
As wild as this may seem, they are in love with fashion and also with outdoor and sports. This never made a lot of sense regarding luxury products, but lately, there has been quite a progress to the way the high-brands fulfill these image needs for spoiled fashion lovers.
So it happens that Chanel created a brand extension in order to target the sport area. These are naturally called accessories, but the brand promises they stand for the same quality and excitement as all the other accessories, such as bags or shoes. Only that of course they have a different use: a sort of healthy – entertainment 🙂 .
Accessories, which are perfectly suitable as present for the Upper East Side, are grouped in pretty easy to spell categories, such as COUNTRY, OFF-PISTE, TENNIS, SURF or URBAN. I am guessing they will be a perfect match in the resort or winter ad campaigns and will be successful additions to the brands lack in the lifestyle product section. Besides they can also be marketed by collections: soccer balloons, tennis rackets, roller skates, fishing gear for SS/2013 and all the ski and snowboard equipment goes perfectly for FW lines.
Keep your tip up! More photos shine on the Chanel website.